The best STAR answers will help the interviewer to feel like they were there. Here are some key steps on how to
1) Clearly explain the situation - "As a Sales Representative with XYZ, one of
my responsibilities was to collaborate with my merchandisers to ensure our products had displays in multiple locations in
our accounts. That included the deli, produce, snack section and bakery departments."
Provide enough detail on the tasks and actions to have the interviewer understand specifically what you did - "We communicated
via email and text daily as we made our calls on each account. Each week we would decide who would take the lead on
asking the store management for display space and then determine which day of the week would be our goal to put up the displays.
As we went throughout the week, each merchandiser would update the team on their progress and I then shared our results with
my manager. I took pictures of our displays, entered location and product information into our online system for tracking
purposes, restocked main section shelving and reordered product to ensure zero out of stock items."
The results are the most important part of the STAR answer so think of it as the punchline to a joke and make it impactful
- "Because we had a consistent communication system as a collaborative team, we increased sales in our accounts by 25%
versus last year and I was recognized as Top Sales Representative for the Southwest Region in 2022."