Develop strategies for attending career fairs
Developing a strategy for attending a career fair can help job
seekers feel confident before, during, and after the event. Whether the fair is being held in a large venue like a convention
center or arena or in a more intimate setting like a single ballroom in a hotel, there are some similar strategies to maximize
your time and impact to prospective employers.
- Dress for the interview. Career
fairs are one to five minute interviews, so it is appropriate to wear a suit as you would for a formal interview. It is always
better to be more than less formally dressed, regardless of the industry you are interested in working for.
a list of skills you have to provide employers. The list should be a reference for you to evaluate if a job would
be a possible fit - use it when checking what positions will be recruited for at the career fair. Have notes about the employers'
jobs and how your skills are aligned to their needs.
- Be ready to answer questions about everything on your
resume. With a limited amount of time to meet with candidates, it's important to be prepared for any of the topics
that could come up from content on your resume to maximize your conversations with recruiters. Tailor each resume to content
focused on the specific role you are interested in.
- Create an introduction that tells the employer what is
in it for them to keep talking to you. This is sometimes referred to as the ‘one minute sell'. Give the recruiter
a brief reason why you are interested in the company and what skills you have that are relevant along with a couple of results
you have achieved in positions previously using those skills. This tells the person that you have done the research to understand
how you can provide value to their team.
Evaluate your methods on how to recruit Millennials
Millennials will make up 75% of all US workers by 2025 and they will
be managing a Gen-Z workforce. So what can your organization do today to make sure you are utilizing the most effective
recruitment methods to attract and retain talent in these demographics? No matter what role you
have in the recruitment process, it's important to understand how your recruiting is interpreted by the youngest generation
- They want to know about job opportunities - always. Unlike
their predecessors, these generations are open to hearing about new career moves consistently. Thirty percent of millennials
in a 2016 LinkedIn® survey said they see themselves working for their current employer for less than one year. So the
companies that are communicating with high quality talent on a consistent basis will be most likely to get them on the team.
- Communicate with them in their comfort zone. Don't throw out every old school method, but be adaptable.
Request creative content in the candidates' cover letters such as the answer to a question that shows something about their
personality. Prepare to use texting and web chats too - these are the newest ways to catch and keep the attention of these
- Be open about your culture and mission. Include discussion of the company's culture
and values in your recruiting presentations and materials. Explaining the industry's potential growth and the corporate approach
for social responsibility will help candidates determine alignment with their personal goals and values.
them a clear path for their short-term future. Having a clear career path to share with candidates and continue to
share with new employees is an important component of successfully recruiting and retaining Millennials. Be ready to share
how they fit into the company now and how management and HR will help them move forward in the future.
Jobs report is promising but not for all industries
Job seekers should definitely be encouraged by the latest statistics
about employment. There are, however, some industries that have not seen positive hiring trends in the past few months.
Traditional retail stores have been downsizing in staff rather than increasing personnel. This is due in large part
to the increase in online purchasing both on direct websites and third party ones such as Amazon®. So, if you are
in the retail sector and want to start planning a move, what are the key steps to make a transition?
Identify industries that need your skills. Think outside the box on this. Retail staff have a myriad of soft
skills including communication, organization, problem-solving etc. Jobs in healthcare, public service, education, and general
business all need people with those skills in various departments. Figure out which companies are hiring in your market and
search for jobs with your skills in the keywords.
- Update your documentation electronically and online.
Obviously a current resume and cover letter are must haves, but you should make sure that they are tailored to the companies
you want to potentially work for. Don't forget to make your online presence (LinkedIn®) current also with any training,
certifications, or job responsibilities you have taken on in the past 6 months.
- Let your network know you
are looking for a change. It's surprising how often job seekers forget that their friends and relatives and past
co-workers and supervisors are a great resource. If you left your last job on good terms, and it's not in the retail sector,
reach out to those people also - they may have something that is perfect for you to transition to.